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About Us

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The Birth of a Lifestyle Brand


Normalizing the discussion, destigmitization, and acceptance of mental health in the Latinx Community.


We envision the development of a supportive environment for mental health in all households. By tackling the stigma of mental health head-on, we inspire conversations to take place in our communities. Normalizing this taboo starts with conversations so that the future of our Latinx generations doesn't continue to be impacted in the same way. Through the integration of these everyday products, we hope mental health advocates and brand ambassadors, wear their hearts on their sleeves in order to create a new norm.

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Meet  the Founder, Rosa

Growing up in South East Los Angeles, I struggled with crippling anxiety and depression without being able to identify them.


Even after completing my Master's degree at NYU graduate school in Public Administration - I still had not officially been medically diagnosed with having a mental health disorder.


It is through this graduate school experience, along with the other adversities faced in my upbringing as a 1st-gen Latina from a single-parent household, of Low Social Economic Status, on top of the social stigma of mental health within the Latinx community, that I know I am not the only one facing this issue.


I have taken my personal struggles and am sharing them with the goal of reaching those in the Latinx community, see my willingness in beginning this dialogue because it has been yet to be seen. I want them to know that they can take a break and still be a 'successful' person, among these unattainable social expectations.


The Observation that Began it All

The Latinx/o/a community does not speak nor discuss mental health issues.

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Approximately 34% of Hispanic/Latinx adults with mental illness receive treatment each year compared to the U.S. average of 45%.

There is a perception in Latinx/Hispanic communities, especially among older people, that discussing problems with mental health can create embarrassment and shame for the family, resulting in fewer people seeking treatment.

50% of all lifetime mental illness begins by age 14, and 75% by age 24.

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